The story so far.
I’m a multidisciplinary design expert with a belief that great design should do more than look good - it should deliver results.
From building brands from the ground up to executing complex international campaigns, I focus on creating thoughtful, high-performing work with precision and purpose.
My experience spans fast-paced publishing, creative agencies and large-scale events, giving me the versatility to move seamlessly between strict technical guidelines and bold creative direction. Whether refining an established brand or developing a fresh visual identity, I bring the same attention to detail and strategic thinking to every project.
Over the past decade, I’ve worked with startups and global organisations across various sectors, transforming complex information into clear and refined visual communication that strengthens brands and delivers impactful messaging.
I take great pride in building long-lasting, successful relationships with my clients, with much of my work coming from repeat and returning customers who continue to trust me with their evolving needs.
A few things I bring to the table.
Versatility.
I can jump between print and digital with ease. I’m a die-hard Adobe fan but I’m also right at home exploring Figma or experimenting with AI tools to speed up the workflow.
Reliability
In my professional and creative journey, I have gained experience at every level of the industry. I’m equally comfortable leading creative teams or working independently, bringing a proactive, collaborative approach to every project. I value open communication, thrive on constructive feedback, and enjoy building strong working relationships with clients to achieve the best possible results.
Efficiency
My time in publishing taught me to keep my head down and hit high-quality benchmarks, even when the deadlines were tight.
Big-picture thinking.
From managing accounts for the WWF and Tesco Mobile to securing contracts for national festivals, I make sure the ‘big idea’ stays intact from the first pitch to the final rollout.
“It’s been a real pleasure working together over the years. Your creativity, professionalism, and attention to detail have always made the process smooth and enjoyable, and the quality of your work has consistently been excellent. We’ve built a great working relationship over time, and I’ve always appreciated your reliability, flexibility, and positive approach on every project.”
— DentOCare“Hayley is a joy to work with: flexible, reliable, precise, with a knack of consistently exceeding expectations which I and our clients really appreciate. Hayley is an important part of our business and I couldn’t wish to work with a nicer person.”
— The Care Home Designer